A business book opens the door to opportunities you might never experience otherwise…
1. Scale Your Business Authority
Imagine you’re at a conference or local networking group and you meet two business owners who specialise in the very services you are looking for. To give you an example, imagine you are looking for a business coach. They both have the same expertise, passions and both seem a good fit for you to work with. The first one hands you their business card, but the other one hands you a copy of their latest book – all about Business Coaching. It’s professionally printed and high quality, you are immediately impressed!
Which coach do you think shows more authority in their field? The one with the book, of course! There really is nothing better when it comes to establishing your authority in any niche, than having a book with your name on it.
2. Become the Expert in Your Industry
So why does a book speak so highly of you and establish your authority so well? Because it gives you a platform to show off your expertise. It’s like being invited to present on any topic you choose on the world’s largest stage. Not only that, but your readers are a captive audience. They’re listening in that moment only to you. That’s a powerful position to be in, and one that gives you an opportunity to really show off your knowledge and expertise in your industry.
3. Share Your Knowledge and Educate Others
A business book gives you the opportunity to share your knowledge, expertise and educate others. We all gain our knowledge from ‘teachers’ either by reading, listening or watching those who have greater knowledge than ourselves. Writing a book on your specialist subject gives you the opportunity to share your experience, knowledge, insights and educate others so they too can learn and develop from your expertise.
4. Reach a Global Audience and Increase Your Passive Revenue Streams
Your book has the potential of reaching millions of people if you publish on platforms such as Amazon worldwide. With the advent of eBooks and Kindle there are now so many opportunities for authors to reach audiences they could have never dreamed possible.
Who doesn't want to make passive income? How often do you get to do the work once but have the opportunity of being paid over and over again for many years? Price your book correctly and with a great marketing strategy you could receive regular income from your book royalties.
5. More Impressive Than a Business Card!
If you’ve ever been to a conference, you’ve no doubt collected a stack of business cards. You get home and toss them in a drawer, and six months later you throw them out, without ever having contacted the people who gave them to you. But if one of those people handed you a book instead, what happened? You’ve likely read it (or at least leafed through it). You almost certainly didn’t throw it away. And you remember it and the person who wrote it. You can use them at speaking events and hand them out to attendees or offer teasers of your book on your website to encourage people to buy it.
6. Increase Press Opportunities
Turn on your television to any interview show, browse through press, or listen to any of a number of popular podcasts or radio shows, and you’ll quickly see that most of the guest speakers and interviewees have written a book.
The fact is, journalists and TV & radio shows depend on interesting, insightful guests to keep their audiences listening, and there’s no better applicant than an author. Writing a book will open up many, many opportunities for press coverage and appearances that you may never have, without your name on that cover.
Do you have to write a book to be successful? No. But there’s no denying the fact that a published author will find they have a much easier time growing their business than the business owner who keeps putting it off until later.
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